The GeneralEvent will track the following parameters:

  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • domain
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain
  • plugin's name

Use it to create Custom Audiences, Custom Conversions, or for Facebook Analytics.

On Facebook and Pinterest, the event will send these parameters:

  • search_string: the exact searched word or phrase
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • domain
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics, the event will have the following structure:

  • Event Category: WordPress Search or WooCommerce Search
  • Event Action: search
  • Event Label: the search string

The ClickEvent will have the following parameters on Facebook and Pinterest:

  • tag_text: the link’s text
  • tag_type: a (for HTML links) or button
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • domain
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

Use it to create specific Custom Audiences or Custom Conversions.

On Google Analytics the event will have the following structure:

  • Event Category: ClickEvent
  • Event Action: the URL link
  • Event Label: the link or button text

The event will have 5 separate triggers:

  • play - when the video starts
  • 10%
  • 50%
  • 90%
  • 100%

On Facebook and Pinterest it will have the following parameters:

  • event_trigger: it can be play, 10%, 50%, 90% or 100%
  • video_title
  • video_id
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics it will have:

  • Event Category: WatchVideo
  • Event Action: play, 10%, 50%, 90%, 100%
  • Event Label: the video title

On Facebook and Pinterest the event will have the following parameters:

  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics it will have this structure:

  • Event Category: engagement
  • Event Action: sign_up
  • Event Label: user's role

This event will have the following parameters on Facebook and Pinterest:

  • form_class: the CSS class identifying the form
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics it will have the following structure:

  • Event Category: Form
  • Event Action: the form page URL
  • Event Label: the CSS class identifying the form

On Facebook and Pinterest, the event will have the following parameters:

  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics, the event will have this structure:

  • Event Category: Comment
  • Event Action: the URL where the comment was posted
  • Event Label: the page title

This event will have the following parameters on Facebook and Pinterest:

  • download_name: the name of the downloaded file
  • download_type: the file format (jpg, png, zip, and so on)
  • download_url: the exact URL of the downloaded file
  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

On Google Analytics it will have the next structure:

  • Event Category: Download
  • Event Action: the downloaded file URL
  • Event Label: the downloaded file name

This event will have the following parameters on Facebook and Pinterest:

  • content_name
  • content_category
  • tag
  • post_type
  • post_id
  • traffic_source
  • UTMs
  • Visitor's browser's time (hour, day, month)
  • user's role
  • domain name
  • plugin's name

All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:

  • content_type: product or product group
  • content_ids

The following events are used for Dynamic Product Ads:

  • ViewContent: on single product pages
  • ViewCategory: on WooCommerce category pages
  • AddToCart: when a product is added to cart
  • Purchase: when a transaction is completed

IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.

Your WooCommerce events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.

  • content_name: the name of the products
  • category_name: the product categories
  • tags: the product tags
  • num_items: the number of the products in the cart
  • value: the event value
  • currency: your store currency
  • product_price: the price of the product
  • traffic_source
  • UTMs: the UTMs of the landing URL
  • user_role: the type of user firing the event
  • domain: the domain name
  • month: the transaction's month, based on the visitor's browser's time
  • day: the transaction's day, based on the visitor's browser's time
  • hour: the hour interval, based on the visitor's browser's time

Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.

  • content_type: product
  • content_ids: the ids of the purchased events
  • value: the event value, as configured inside the plugin
  • total: the transaction's total
  • lifetime_value: the client lifetime's value
  • currency: transaction's currency
  • transactions_count: the number of transactions made by the same client
  • average_order: the average order of the transactions made by the same client
  • payment: payment type
  • tax: the tax value
  • shipping: shipping option
  • shipping_cost: the shipping cost
  • coupon_used: use of coupons (yes/no)
  • coupon_name: the name of the coupon used
  • content_name: the product's numbers
  • category_name: the products categories
  • num_items: the number of products
  • order_id: the order's id
  • hour: the transaction's hour interval, based on the client's browser's time
  • day: the transaction's day, based on the client's browser's time
  • month: the transaction's month, based on the client's browser's time
  • traffic_source: direct
  • UTMs: the UMTs of the landing URL
  • town: address town
  • country: address country
  • plugin: PixelYourSite
  • domain: your domain name
  • user_roles: the client user role
  • contents: A list of JSON object that contains the product ids associated with the event as well as additional information about the products

In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.

All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.

This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.

Value is mandatory for this event.

Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.

We also added a "total" parameter for this event that will always reflect the full value of each purchase.

Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

To enable Checkout Behavior reports on Google Analytics, you need to configure the funnel steps. Inside your Google Analytics, go on Settings > Ecommerce Settings.

Make sure you have "Enable Ecommerce" and "Enable Enhanced Ecommerce Reporting" turned ON.

Under "Checkout labeling" create 5 funnel steps:

  • Initiate Checkout
  • First Name
  • Last Name
  • Email
  • Click Place Order

You can find this report under Conversions > Ecommerce > Checkout Behaviour.

For more details, visit our help page

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:

  • content_type: product or product group
  • content_ids

The following events are used for Dynamic Product Ads:

  • ViewContent: on single product pages
  • ViewCategory: on WooCommerce category pages
  • AddToCart: when a product is added to cart
  • Purchase: when a transaction is completed

IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.

Your Easy Digital Downloads events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.

  • content_name: the name of the products
  • category_name: the product categories
  • tags: the product tags
  • num_items: the number of the products in the cart
  • value: the event value
  • currency: your store currency
  • product_price: the price of the product
  • traffic_source
  • UTMs: the UTMs of the landing URL
  • user_role: the type of user firing the event
  • domain: the domain name
  • month: the transaction's month, based on the visitor's browser's time
  • day: the transaction's day, based on the visitor's browser's time
  • hour: the hour interval, based on the visitor's browser's time

Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.

  • content_type: product
  • content_ids: the ids of the purchased events
  • value: the event value, as configured inside the plugin
  • total: the transaction's total
  • lifetime_value: the client lifetime's value
  • currency: transaction's currency
  • transactions_count: the number of transactions made by the same client
  • average_order: the average order of the transactions made by the same client
  • payment: payment type
  • tax: the tax value
  • shipping: shipping option
  • shipping_cost: the shipping cost
  • coupon_used: use of coupons (yes/no)
  • coupon_name: the name of the coupon used
  • content_name: the product's numbers
  • category_name: the products categories
  • num_items: the number of products
  • order_id: the order's id
  • hour: the transaction's hour interval, based on the client's browser's time
  • day: the transaction's day, based on the client's browser's time
  • month: the transaction's month, based on the client's browser's time
  • traffic_source: direct
  • UTMs: the UMTs of the landing URL
  • town: address town
  • country: address country
  • plugin: PixelYourSite
  • domain: your domain name
  • user_roles: the client user role
  • contents: A list of JSON object that contains the product ids associated with the event as well as additional information about the products

In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.

All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.

This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.

Value is mandatory for this event.

Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.

We also added a "total" parameter for this event that will always reflect the full value of each purchase.

Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.

All the e-commerce events will have the required parameters for Google Ads Dynamic Remarketing.

If you have access to Google Merchant, select the Retail vertical. In this case, the following parameters will be added:

  • ecomm_prodid
  • ecomm_pagetype
  • ecomm_totalvalue

Dynamic Remarketing will be done through Google Merchant.

If you don't have access to Google Merchant, select the Custom vertical. In this case, the following parameters will be added:

  • dynx_itemid
  • dynx_pagetype
  • dynx_totalvalue

Dynamic Remarketing will be done using a Custom feed.

You can use this option to match the product ID that Google Ads Tag will use for the Dynamic Remarketing parameters. The ID should be identical to the one used by your Google Merchant or Custom feed.

Transform this event into a Google Ads conversion:

Create a conversion inside your Google Ads account, copy its label and paste it here.

If you have more than one Google Ads Tags installed, make sure you associate the conversion label to the right one.

Click here for details

Cross-domain measurement makes it possible for Analytics to see sessions on two related sites (such as an ecommerce site and a separate shopping cart site) as a single session.

Click here for help

You can create a “Conversion Goal” using the Purchase event from inside your Microsoft/Bing Adsaccount:

1. Go to ​Campaigns​ › ​Conversion Tracking​ › ​Conversion goals​.

2. Click ​Create conversion goal​ to continue.

3. Enter a name for your goal, and choose ​Event. Click ​Next​.

4. For Action, add Equals to purchase.

5. For ​Revenue Value​ select ​The value of this conversion action may vary (for instance, by purchase price).

6. Click ​Save​